The Canada Line Business Liaison and Communications Committees are launching the Open campaign to support businesses along the route during Canada Line construction.
The Open campaign has many meanings. It has a strong, clean, professional look that instantly communicates that the businesses along the Canada Line are Open for Business. The open sign is one of universal welcoming and the Open message is positive and pro-active, rather than an appeal to charity. For business along the Line it provides a call to action for people to visit, shop, dine, be entertained, etc.
Business Districts promoted by the campaign:
The Open campaign has many meanings. It has a strong, clean, professional look that instantly communicates that the businesses along the Canada Line are Open for Business. The open sign is one of universal welcoming and the Open message is positive and pro-active, rather than an appeal to charity. For business along the Line it provides a call to action for people to visit, shop, dine, be entertained, etc.
Business Districts promoted by the campaign:
Granville Street:
From busy cafes to eclectic boutiques, Granville Street offers everything from funky clothing and jewelry to legendary shoes. Granville Street is a hub for shoppers searching for high end retail, popular department stores and everything in between. As the Entertainment District, this street with many faces comes alive in the evening as a popular spot for live entertainment and places to take in a show, socialize with friends, or dance the night away.
Yaletown:
Urban and modern in an historic setting. Yaletown offers a vibrant shopping and dining
experience set against Vancouver’s industrial past. Brick and beam architecture, and loading docks dotted with patio lanterns make this a unique place to shop, sip, eat and people watch.
experience set against Vancouver’s industrial past. Brick and beam architecture, and loading docks dotted with patio lanterns make this a unique place to shop, sip, eat and people watch.
Cambie Street:
Small and independent defines the Cambie Village business district, anchored by malls to the south and large retailers to the north. While known for its great variety of restaurants, the choices don’t end there. Whether you’re searching for a new wheel for your bike, a hard to find video, clothes for the kids or a fresh clipped hair do – this street offers it all up to the neighbourhood.
Small and independent defines the Cambie Village business district, anchored by malls to the south and large retailers to the north. While known for its great variety of restaurants, the choices don’t end there. Whether you’re searching for a new wheel for your bike, a hard to find video, clothes for the kids or a fresh clipped hair do – this street offers it all up to the neighbourhood.
No. 3 Rd.:
No other street can boast as many options as can No. 3 Rd. in Richmond. Lined with shopping centres, services, the best in ethnic groceries, the latest fashions, home furnishings, automotive needs and specialty restaurants, No. 3 Road is alive with choice. Watch as this boulevard evolves through the streetscape studies and visions of the City and its citizens.
This campaign was used to attract potential customers and pedestrians to the areas mentioned. It seems like an innovative marketing scheme, but does not seem to be helping much in areas that are heavily being affected by the Canada Line construction (ie. Cambie Village and Granville Street). However, the effort must be acknowledged and should help to at least raise public awareness.
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